Core Skills
+ More than 10 years of experience in visual and interactive design disciplines
+ Designed and directed several B2B and B2C web platforms
+ Developed and managed large scale web applications
+ Design prototyping in agile and fast-paced environments
+ Solid technical understanding of front-end disciplines
+ Successfully collaborated with Front-End Development and Quality Assurance (QA) teams
+ Consulting various start-up clients to design cutting edge user experience and user interface for their web applications
+ Successfully launched and released multiple multi-million dollar web projects
ReachLocal, Inc. | NASDAQ: RLOC
Director, Application User Interface Design | 2010 – Present
Senior User Experience (UX) Architect / User Interface (UI) Designer | 2008 – 2010
Part of a multi-product development team responsible for ensuring high usability, efficiency, effectiveness
and scalability of web-based applications and platforms.
Perform a variety of tasks including analyzing, designing, prototyping and evaluating user interfaces, interactions,
task flows, information architectures, and data visualizations.
Interact with several internal departments including Product Management, Engineering, QA, Marketing
and Business Development.
+ Develop and maintain prototypes, wireframes, and high-fidelity mockups
+ Major UI re-factorings for a more intuitive user experience
+ Design a comprehensive UI roadmap including support materials such as style guides
+ Work with Product Management to define target user personas
+ Participate in the overall product design lifecycle and requirements process
+ Manage and inspire internal and external creative teams
+ Lead the design and development of the mobile application interface
Napster, Inc. | a Best Buy company
Senior User Interface Designer | 2008 – 2008
Helped define the user interface for Napster’s new and existing products and features.
Conceptualized and created visual design solutions for complex web applications and websites.
Created visual and user interface designs that addressed business, brand, market, and user requirements, including design
and production of interface elements, screen layouts, color palettes, icons and typography.
Collaborated with an interdisciplinary team of producers, product manager, and researchers to refine the user experience.
Worked with a team of front-end developers and web integrators to deliver the final product.
Produced design specifications, storyboards, scenarios, design prototypes and style guide documentations.
Broadcaster, Inc. | note: this company is no longer in business
Senior User Interface Designer | 2007 – 2008
Developed detailed mockups and prototypes to effectively communicate interaction and design ideas.
Designed and developed multiple e-commerce sites.
Designed highly responsive online marketing materials.
Conducted ongoing research of web applications user interface development best practices.
AVA Enterprises
Creative Director | 2001 – 2006
Managed and inspired the creative and web development staff.
Provided the innovative and progressive branding ideas in both print and online marketing contents.
Worked on company’s four high online traffic brands in both digital and online presence.
Participated in projects to vision and design creative content treatments.
Coordinated multiple vendors for print advertising, including catalogs, fliers, posters, show displays, etc.
Technical Proficiency
+ Adobe Creative Suite
+ Mobile Application Development
+ Advanced understanding of CSS, HTML and Java Script
+ Cross platform and browser compatibility testing (UI QA)
+ Advanced knowledge of web/print typography including Cufon, @FontFace technologies
+ Experienced eye for colors and their value in user-centric designs
+ Print production
+ Skills on web server technologies with hands on IT and data management.
Education
Advanced Advertising Design & Branding, UCLA, California, USA | 2008
User Experience Design, UCLA, California, USA | 2007
Bachelor of Science in Visual Communications, Westwood College of Technology | 2005
Certificate in 3D Design Animation, Cavendish College | 2001
Associates Degree in Graphic Design, Fine Art University | 1999